Jaguar Land Rover Event – New discovery launch

Aranciera di San Sisto, Rome

“Discovery” turns every-day action into adventure, in the wild and town alike.
That was the parent company’s concept behind the launch.

We came up with an event that merged two concepts, adventure&city, creating a sensational Discovery-style setting
A touch of wilderness in the heart of Rome.

Venue, setting, entertainment reveal: an atmosphere to allow the guests to drift away, in exotic and wild places.

An animated «Urban Jungle». Tropical plants, rocks and a waterfall, together with chirping exotic birds and wild animals; this is our illusion.

Set to a soundscape of flowing water and the distant calls of jungle animals.
The final surprise: a Capoeira show – the typical martial arts discipline – performed by a famous dance group from Rio.

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